August 6, 2010

Detroit Summer - Invincible and Waajeed

Recently I have become obsessed with vinyl records. A vinyl makes some songs sound that much better, it's almost as though you can feel what the musician is feeling more with wax than you can an .mp3 (Let's not forget that crackling sound they can give off).

I'm not the only one that's getting back in touch with records, according to a 2010 Nielsen report, vinyl sales for 2009 increased by 33 percent.

©Flavorpill
Well hip-hop is going back to it's waxy roots... actually it never left quite a few people still have records pressed (just peep Stones Throw's store).

Invincible, who I have written on before, and Waajeed (Platinum Pied Pipers anyone?) are releasing the Detroit Summer 7" this month. I already pre-ordered mine and you can too, here.

This is more than just them releasing a 45, it's a real Detroit project. What's really cool is that Invincible and Waajeed have been releasing behind the scene videos that are a mix of a history lesson and getting the anticipation up for the release.

This first video is a look at the records getting pressed at Archer Record Pressing in Detroit. It's a three generation pressing plant that has even done work during the Motown era.

Invincible + Waajeed: Manufacturing "Detroit Summer" 7" @ Archer Record Pressing from EMERGENCE Media on Vimeo.



The second is a behind the scene look at the filming of their music video... There's even a cameo by DPD, watch how that goes :-/

Invincible + Waajeed - The Making of the Detroit Summer Video from EMERGENCE Media on Vimeo.

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